The MissionThe mission defines why the organization exists and guides the actions and decisions of the organization. It is a statement of purpose and function that states the organization's overall goal. The mission provides a framework of context within which the company's strategies are formulated. A mission statement may include a brief summary of what the organization does to meet the need of its existence. It should answer, "What we do . . . our purpose is...".
The mission statement should:
A mission statement should be used to create a mission driven board. Include the mission statement on the organization's website, in newsletters, on member meeting materials, and in consumer information. The organization's board, executive committees and volunteers should be educated on the mission during orientation and planning meetings. When a decision is being made that affects the organization, the question should be asked whether the outcome of the decision aligns with the organization's mission.
The VisionWhile the mission defines what the organization does in the present the vision is an aspirational description of what the organization wants to be in the future.
To develop a vision:
The Academy's Mission and VisionUse the vision, mission and values of the Acdemy as a guide to help develop the mission and vision for the DPG, MIG, or affiliate.
Mission — Empowering members to be food and nutrition leaders.
Vision — Optimizing health through food and nutrition.